Dorothy Woods- Create your own Influencer

For this project I created an influencer profile for a Fashion & Lifestyle Micro-Influencer- Dorothy Woods. We received lectures from Corq, an organisation in charge of assigning the best influencers to different products and brand deals. I learnt about the significance of influencers for social media marketing and used this knowledge to create my own fake influencer Corq profile to show my understanding of this emerging landscape.

I created mock up social media posts and led with the narrative of Dorothy Woods and her brand deal with Vinted. I explored the highs and lows of influencer marketing by delving into the controversy of getting ‘cancelled’ online and how this negatively impacts a brands image when in active paid collaboration with an influencer.

This module was a very fun way of exploring influencers and contemporary celebrities and I feel as though I now have a strong understanding of how these individuals shape social media marketing.